How we present results
Every case study on this page follows the same rules, so you can judge the work on its evidence:
- Every figure has a source and a date. Ahrefs, Semrush and Google Search Console figures are labelled as such, and third-party traffic numbers are always called estimates.
- Screenshots are unedited crops of the original reports. Where a panel is covered, the caption says so.
- Measured results are kept apart from descriptions. What we did is described in the text; what was measured sits in a results table with its source.
- No single-cause claims. Rankings and AI citations depend on many factors, so we show what changed alongside our work and say what else could have contributed.
Full portfolio (PDF)
SEO & GEO portfolio · 11 pages
Google, Maps and AI answers: our SEO & GEO approach
How we combine technical SEO, local optimization and Generative Engine Optimization, with an eight-month roadmap and the full Aspen Dental case study.
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