Meta Ads: Facebook & Instagram

Meta’s ad platform can reach almost any audience, which is exactly why campaigns go wrong: targeting that’s too broad, the wrong objective, tracking that doesn’t record what matters. A sound setup fixes most of that before you spend.

We build Facebook and Instagram campaigns in Meta Ads Manager around one clear goal — sales, leads, website traffic, app installs, awareness or engagement — with audience research, targeting and tracking guidance. Depending on the package, ad copy, creative design and ongoing management are included too.

Your ad budget is paid directly to Meta and is not part of the package price.

How we set up a campaign

1. Goal and offer. We agree one clear objective and the offer or product the campaign should sell.
2. Tracking. We check that the Meta Pixel and your conversion events record the actions that matter, and guide you through fixing them if not.
3. Audience. We research your customers and set targeting that gives Meta’s delivery system room to find them.
4. Creative and copy. Depending on the package, we write the ads and design the creative, testing different angles rather than small variations.
5. Launch and learning. We launch, check that results are recorded correctly and avoid unnecessary changes while campaigns learn.
6. Optimization. Where management is included, we move budget to what works and replace what doesn’t, judged against cost per real result.

What to expect in the first month

The first weeks are about learning: which audiences respond, which creative earns clicks and which offer converts. We judge early results on leading signals such as click-through rate and cost per landing page view, then on cost per lead or sale as data builds up. Your ad budget is paid directly to Meta.

Related reading

• Meta ads for small businesses: setup, tracking and the first 30 days
• How to measure SEO honestly, including UTM tagging for campaigns