Germany
German-language keyword research, compliant page templates and EU marketplace campaigns for the German market.
The market
Germany is one of Europe’s largest e-commerce and search markets, and one of the least forgiving of shortcuts. Buyers search in German, expect precise and complete information, and are used to strict privacy standards on the sites they visit.
Working with businesses targeting Germany
For German campaigns, keyword research starts in German, with native review of the copy that buyers will read. We plan the URL structure and hreflang so German pages are shown to German searchers, and look for links from German-language sites with German audiences. Amazon PPC for Amazon.de is available as part of our EU marketplace work, depending on your requirements.
Read our guide to international SEO: languages, URLs and hreflang before launching a German version of your site.
What to plan for
- Most commercial searches are in German, so keywords must be researched in German, not translated from English
- German compound words mean one English keyword can map to several distinct German terms
- Most business websites must publish an Impressum (legal notice), and visitors expect clear cookie-consent choices
- Amazon.de falls under the EU marketplaces supported for Amazon PPC, depending on requirements
Language, intent and links
Language requirements
Copy aimed at German buyers should be written or reviewed by a native German speaker. Tell us your site's language when you get in touch, and we'll confirm how the work will be handled before you order.
Local search intent
Local searches often include the city or district, and Google Maps results are prominent for service searches.
Link relevance
German-language links from sites with German audiences are more relevant to German rankings than English-language placements.
Targeting Germany?
Tell us your site's language and the customers you want to reach, and we will confirm the right approach before you order.