Technical SEO
Technical SEO audit: 12 checks to run before anything else
Content and links can’t help pages that search engines can’t crawl, render or index. The twelve technical checks we run first on every site, and the tools to run them yourself.
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Articles
SEO Strategy
On-page SEO on WordPress, Shopify, Wix and Squarespace: what’s different
The principles of on-page SEO are the same on every platform, but each CMS handles URLs, titles, schema and speed in its own way. What to know before you optimize each one.
SEO Strategy
How to measure SEO honestly: rankings, clicks, estimates and AI visibility
Search Console, Ahrefs and Semrush all measure different things. How to read each one, what to report, and how to avoid claiming results the data doesn’t support.
E-commerce & Marketplaces
Amazon PPC campaign structure: match types, ACoS and TACoS explained
A clear structure makes Amazon advertising easier to control and to judge. Campaign types, targeting options and match types, plus how ACoS, ROAS and TACoS relate.
E-commerce & Marketplaces
Search term harvesting and negative keywords on Amazon
The search term report is where Amazon PPC money is made and lost. A practical routine for moving winning searches into exact match and stopping spend on the ones that never convert.
Paid Social
Meta ads for small businesses: setup, tracking and the first 30 days
Facebook and Instagram ads can work on small budgets when the basics are right: clear objectives, working tracking, simple structure and patience in the first weeks.
E-commerce & Marketplaces
E-commerce SEO for product and category pages
Category pages win the broad searches, product pages win the specific ones. How to optimize both, handle filters and variants, and make your catalogue clear to search engines and AI tools.
International SEO
International SEO basics: languages, URLs and hreflang
Selling into several countries or languages? How to choose a URL structure, when to use hreflang, and why translation alone is rarely enough to rank in a new market.
GEO & AI Search
SEO, GEO and AEO: what the terms mean and how they fit together
Three acronyms, one goal: being the source search engines and AI tools rely on. Here is what each term covers and where they overlap.