GEO & AI Search
AI tools write answers from sources they can read, check and trust. Here is the practical work that makes your pages one of those sources, and how to tell whether it is working.
Technical SEO
Google stopped showing FAQ rich results for most sites in 2023, yet FAQ content and markup still matter for answer engines. Here is what changed and how we use FAQs today.
Local SEO
A practical, in-order checklist for service businesses that want to show up in Google’s map results, local searches and AI recommendations, from the Business Profile to local links.
Local SEO
Location pages can win local searches, or get treated as spam. The difference is whether each page is genuinely useful. Here is how we plan and write them.
Local SEO
Your Google Business Profile is often the first thing local customers see. These are the settings and habits that make the biggest difference, and the mistakes to avoid.
Guest Posting
Guest posts can build relevance and authority, or create risk. What Google’s policies actually say, and the standards we apply to every placement.
Guest Posting
A placement report should let you verify every link you paid for. Here is what a good report contains, the five checks you can run yourself, and how to read the results honestly.
Link Building
Anchor text tells search engines what a linked page is about, and over-optimizing it is one of the clearest spam signals. The types of anchor, and how to plan a natural mix.
Technical SEO
Content and links can’t help pages that search engines can’t crawl, render or index. The twelve technical checks we run first on every site, and the tools to run them yourself.
SEO Strategy
The principles of on-page SEO are the same on every platform, but each CMS handles URLs, titles, schema and speed in its own way. What to know before you optimize each one.
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