GEO & AI Search
What is Answer Engine Optimization (AEO)? A practical 2026 guide
Answer engine optimization, or AEO, is the practice of structuring your content so that search engines and AI systems can lift a…
GEO & AI Search
Articles
GEO & AI Search
What is Generative Engine Optimization (GEO)? A practical 2026 guide
Generative engine optimization, or GEO, is the practice of making your brand and content easy for AI systems such as ChatGPT, Google’s…
GEO & AI Search
How to get your brand cited in AI Overviews, ChatGPT and Perplexity
AI tools write answers from sources they can read, check and trust. Here is the practical work that makes your pages one of those sources, and how to tell whether it is working.
GEO & AI Search
SEO, GEO and AEO: what the terms mean and how they fit together
Three acronyms, one goal: being the source search engines and AI tools rely on. Here is what each term covers and where they overlap.