SaaS & Technology
Content and authority for problem, solution and comparison searches — and clearer information for AI answers about your category.
How we approach it
Software buyers research for a long time before they talk to sales. They search for the problem, then for solutions, then for comparisons and alternatives — and increasingly they ask AI assistants to summarise the options.
For SaaS and technology companies, SEO work concentrates on being a clear, credible answer at each of those stages: pages that explain the problem and the product plainly, consistent information about what the product is and who it’s for, and links and mentions from relevant publications.
How we help technology companies
We map content to each stage of the buyer’s research, from the problem to the solution to comparisons, and make sure each important page answers its question clearly enough to be quoted by search engines and AI assistants. Authority comes from relevant technology and industry publications, with anchor text that describes what the linked page offers.
From our case studies
- Fast Turn PCB: 97 guest posts on 76 publisher domains for a printed-circuit-board manufacturer, each linking to the matching service page, with every link checked against the record in October 2026.
Related reading
Challenges, approaches and measurement
Common challenges
- Comparison and "alternatives" searches dominated by review sites
- Product pages that list features but don't describe the problem they solve
- Documentation and marketing pages competing for the same searches
- AI answers that summarise your category without mentioning you
- Long sales cycles that make search hard to attribute
Campaign approaches
- Map content to problem, solution and comparison searches
- Describe the product, its category and its audience consistently across the site
- Earn links and mentions from publications your buyers read
- Structure answers clearly so search and answer engines can quote them accurately
Reporting and measurement
- Sign-ups or demo requests from organic search, as conversions in Google Analytics
- Growth in non-brand search queries, in Google Search Console
- AI-answer checks for an agreed list of questions, recorded with the date and exact prompt used, because answers vary between sessions
Talk to us about your market
Tell us what you sell, who you sell to and where. We will suggest where to start.