Houst: #1 on Google UK for “airbnb management”

Rank Roots combined UK-focused local SEO with guest posts and outreach link building for Houst, pointing all of it at Houst’s service and city pages. In October 2026, Ahrefs showed Houst at #1 on Google UK for all five of its top keywords, including “airbnb management” (1.2K searches a month) and “airbnb management london” (400).

The client and the challenge

Houst manages Airbnb and short-term rental homes for homeowners, landlords and investors. It handles listings, guests, cleaning and maintenance, and earns a commission on rental revenue.

What Houst offers:

• Airbnb management
• Multi-platform listings
• Price optimisation
• Guest vetting & check-ins
• 24/7 guest messaging
• Cleaning & housekeeping
• Maintenance
• Host dashboard

Where it works:

• London: Home market
• More UK cities: Manchester, Edinburgh…
• Ireland: Dublin, Cork, Limerick
• Abroad: Paris, Dubai, Sydney…

The challenge: “Airbnb management” is a high-value local service search. Owners compare a few companies on page one and contact one of them. Houst needed to rank first for the service, and for city searches such as “airbnb management london”, against many local agencies chasing the same owners.

Goal and brief

1. Rank Houst first for “airbnb management” in the UK
2. Win city searches with local SEO, starting with London
3. Build authority with guest posts and outreach links

What we did

1. Local SEO for a UK business. UK-focused local SEO so Google sees Houst as a relevant manager in the cities it serves, starting with London.
2. Guest posts. Articles on relevant, established websites with natural links to Houst’s service and city pages.
3. Outreach link building. Manual outreach to real site owners and editors to earn links from websites with genuine audiences.
4. Focus on the pages that win owners. Links and local signals pointed at the homepage, the London management page and city pages such as Dublin.

Results: rankings

In October 2026, Ahrefs showed Houst at #1 on Google UK for all five of its top keywords: 4,450 monthly UK searches in total, 2,450 of them for the service rather than the brand name.

Source: Ahrefs, October 2026, Google UK.

Results: traffic and value

Ahrefs estimates Houst’s organic traffic rose from about 10K visits a month in May 2026 to about 16K at its September peak (+50%), then 13K in October. The May and September values are read from the Ahrefs chart. Visitors: United Kingdom 34%, United States 21%, Australia 15%, South Africa 6%, France 6%.

Traffic value: at Ahrefs’ October estimate, the organic traffic would cost about $24.3K a month to buy as Google Ads clicks: about 6.6 times the $3,674 project total (11 orders). Traffic value is an advertising-cost estimate, not revenue or profit.

Pages that bring in visitors (share of UK organic traffic, visits a month, Ahrefs, Oct 2026):

• Homepage: 34% (1.5K)
• Dublin Airbnb business: 10% (466)
• Blog: start an Airbnb business: 8% (341)
• London Airbnb management: 8% (337)
• Blog: NHS discount: 5% (214)

Evidence

All screenshots are original project evidence, unedited.

Key takeaways

• Why it works. Local relevance plus links from real websites, pointed at the service and city pages, so Houst ranks for what owners search.
• Ranked through September. The latest order was placed in July 2026. Traffic kept rising to its September peak and was 13K in October.
• Beyond the UK. Visitors also come from the US, Australia, South Africa and France, where Houst also operates.

How to read these results: Rankings, traffic and traffic value are Ahrefs estimates, not Search Console data. The study shows Houst’s positions in October 2026; starting positions aren’t included, and rankings also reflect Houst’s own brand and marketing.